MICE Marketing, Sales & Live Communication

• Prioritized database of MICE agencies, corporate planners and associations
• Conception, development and implementation of sales & marketing strategies
• Positioning and promotion of your product on the European or German MICE market
• Operation of live communication features such as promotional events, workshops and fam trips
• Generation of sales leads through proactive sales calls and direct marketing
• Strategic cooperation with partners to maximize the awareness of your product
• Appointment generating at MICE fairs such as IMEX and IBTM and support on stand
• Market research and trend analysis

MICE Public Relations

• Qualified press/media database for the German-speaking market
• Development of activity plans in accordance with the clients´ requirements
• Consulting service on all PR related matters
• Function as external press office
• Ongoing proactive media and multiplier relations including personal media calls
• Immediate processing of media inquiries
• Production and distribution of press releases and press kits
• Preparation and handling of interviews
• Translation of texts and/or adaptation of copy to the market’s requirements
• Coordination of events and press functions
• Organization of media familiarization tours
• Cross marketing activities
• Media relations at international trade shows
• Creation of advertorials